Social Media as a New Trend in Sri Lankan Digital Journalism: A Study

The rapid growth of social media in the last five years is indicative of its importance and its integration into the daily lives of many people in Sri Lanka. In parallel with this, there has also been considerable growth in digital journalism through the online medium. But the reachability of social media is much higher compared to the traditional online media. As a result, social media is converted into online news media, revolutionizing the digital journalism. This study explores the new trend in digital journalism with the presence of social media and carries out empirical research to understand the effectiveness of social media as news media.