W.R. Murray
Abstract
For most utilities, cost-containment efforts alone will not be enough to offset anticipated reductions in shareholder value. More effective marketing and sales capabilities must also be developed to prevent losing customers to competitors and to create profitable business growth by expanding products/services offered and markets served.
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For most utilities, cost-containment efforts alone will not be enough to offset anticipated reductions in shareholder value. More effective marketing and sales capabilities must also be developed to prevent losing customers to competitors and to create profitable business growth by expanding products/services offered and markets served.
Key concepts: Competitor analysis, Shareholder value, Marketing, Business, Marketing management, Industrial organization, Shareholder, Marketing strategy