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2009•Unpublished venueRequires access

Consumer Law: Issues in Comparative Price Advertising for Sales Purposes

Jason Sprague

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Abstract

Comparing prices of similar items manufactured by different companies are a common marketing strategy. The article examines decisions on 2008 under the Trade Practices Act 1974 (TPA) ruling that information should not be misleading to lure customers.

About this research paper

What this paper is about

Comparing prices of similar items manufactured by different companies are a common marketing strategy. The article examines decisions on 2008 under the Trade Practices Act 1974 (TPA) ruling that information should not be misleading to lure customers.

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Available abstract

Comparing prices of similar items manufactured by different companies are a common marketing strategy. The article examines decisions on 2008 under the Trade Practices Act 1974 (TPA) ruling that information should not be misleading to lure customers.

Key concepts: Project commissioning, Publishing, Advertising, Business, Marketing, Law, Political science

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