2016•Marketing LettersRequires access

Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism

Peter Mathias Fischer, Katharina Petra Zeugner‐Roth

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Key concepts: Consumer ethnocentrism, Ethnocentrism, Ethnic group, Country of origin, Product (mathematics), Preference, National identity, Identity (music)

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Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism — Research Paper | ScholarLens