One approach to understand design's value under a service logic

The value of design has been an issue for several decades, where design promotion agencies and national statistics agencies have tried to find ways of measuring and evaluating the contribution of design. Many of these efforts collect their basic model from a traditional view of business value as being created in a value chain. However, when approaching value creation from a service logic perspective, these views are no longer feasible outsets to understand the value of design. In recent developments of business and market logics for service, there is no value before or beyond the value-in-use. In this paper, we develop an understanding of design’s value under a service logic. The foundation for this understanding is developed through revisiting the productivity paradox, through the three spheres of value creation, through resource integration and through an individual perspective on value. The conclusion is that design’s value is hinged on its contribution to enhancing intended value creation in the joint sphere, and indirect and inferred value created for continued independent value creation.