CAREER SELF-EFFICACY ON THE RELATIONSHIP BETWEEN CAREER ORIENTATION AND ENTREPRENEURIAL INTENTION

This study attempts to explore the related individual differences by applying Bandura's self efficacy theory to choice of entrepreneurial intention. To achieve this purpose, we used a research design for entrepreneurial intention that involves orientations, and decision making self- efficacy among Korean and Chinese college students in Korea. So far there has been some evidence of the relationship between personality and entrepreneurial intention. But not much evidence of the self efficacy expectation in explaining the relationship the orientation and entrepreneurial intention. By making use of confirmatory factor analysis, and regression analysis, we could argue that orientation significantly relates to entrepreneurial intention career, and decision self efficacy partially moderates the relationship between orientation and entrepreneurial intention. Thus, this research contributes to expanding the area of choice among college students in entrepreneurship for both Korean and Chinese students in Korea by expanding theoretical development in management education and practical application of career decision making self -efficacy to the development of entrepreneurship among college students.