Paul Fox, Matt Woodley
Abstract
The authors looks at the problem of missing audiences in the games market, in this case young females. He shows that when it comes to operating in an industry where the purchase profile is at odds with market place demographics capturing this ‘lost audience’ is vital.
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The authors looks at the problem of missing audiences in the games market, in this case young females. He shows that when it comes to operating in an industry where the purchase profile is at odds with market place demographics capturing this ‘lost audience’ is vital.
Key concepts: Demographics, Odds, Advertising, Marketing, Business, Demography, Sociology, Computer science