2008•Unpublished venueRequires access
Tourist Destination Management: The Role of Tourist Boards in the Republic of Croatia
Morena Paulišić, Marli Gonan Božac
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Abstract
Destination management is one of key factors for successful development of tourist destination. The purpose of this paper is to point out the role of county tourist boards in Croatia and their cooperation with other tourism participants in tourism destination management. Results showed that the role of tourist boards is limited and that there is no integrated involvement of participants in the management of Croatia as a tourist destination. The conclusion indicates necessary changes in the role and organisation of work of county tourist boards in order to agree with the trends of integrated participation of all the subjects of tourism destination management.