A study on personal financial planning for IT sector investor in Pune

The evaluation of financial planning has been increased through decades, which is best seen in customer rise. Now a day's investment of saving has assumed great importance. According to the study of the markets, it is being observed that markets are doing well in Mutual fund. In near future a proper financial planning has required to invest money in all type of financial product for every investor because there is good potential in market to invest money to achieve their objectives. In this research, emphasis is given to the investor's mind in respect to investment i.e. the needs and wants are taken into consideration while designing a questionnaire. The main objective of this research is to know the interest of the investor for doing individual financial planning and also to study the investors’ preferences towards Financial Products on the magnitude of age group. While selecting the sample the researcher has given more emphasis on IT sector investor in Pune because it is the only sector where all type of Age group, Income class and different level of people are represented. The researcher used convenient sampling method for collecting data of 150 samples. After analyzing the data, the conclusion has been made that the Indian financial market is having lots of potential customer the only thing is to give a proper guidance to the prospective customers. It has been conclude that very few investors are interested in doing financial planning & there intention is different towards investments.