2013•DOAJ (DOAJ: Directory of Open Access Journals)Requires access
Assessment of factors affecting on immediate selling behavior
Abolghasem Gholamreza Tehrani, Vahidreza Mirabi
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Abstract
Immediate purchase of new products, the impact. Topics in descriptive and inferential statistical analysis of the questionnaire is used. The study of factors influencing buying behavior instantaneously evaluate the effect of component purchase immediate end to help promote marketing in the country has been conducted. Survey of the research and application of research descriptive survey are. Cross-sectional data from a questionnaire survey in 1391 by the city of Karaj passages have been collected from the sale of clothing and apparel. effect between knowledge and intention to purchase the new product is positive. than seven 9 Assumption accepted hypothesis and other hypotheses were rejected