2002CABI Publishing eBooksOpen access

Public concerns and consumer behaviour in Japan.

Timo Jonker, Ikuo Takahashi

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Abstract

This chapter examines the role of public concerns in Japan, offering an insight into how Japanese consumers perceive issues such as human health, environment and animal welfare in relation to food products. The chapter identifies strategies chosen by traders and the food industry in response to these perceptions.

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What this paper is about

This chapter examines the role of public concerns in Japan, offering an insight into how Japanese consumers perceive issues such as human health, environment and animal welfare in relation to food products. The chapter identifies strategies chosen by traders and the food industry in response to these perceptions.

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OpenAlex reports 3 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

This chapter examines the role of public concerns in Japan, offering an insight into how Japanese consumers perceive issues such as human health, environment and animal welfare in relation to food products. The chapter identifies strategies chosen by traders and the food industry in response to these perceptions.

Key concepts: Business, Human welfare, Perception, Marketing, Animal welfare, Relation (database), Human health, Public health

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