Public concerns and consumer behaviour in Japan.
Timo Jonker, Ikuo Takahashi
Abstract
Timo Jonker, Ikuo Takahashi
Abstract
This chapter examines the role of public concerns in Japan, offering an insight into how Japanese consumers perceive issues such as human health, environment and animal welfare in relation to food products. The chapter identifies strategies chosen by traders and the food industry in response to these perceptions.
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This chapter examines the role of public concerns in Japan, offering an insight into how Japanese consumers perceive issues such as human health, environment and animal welfare in relation to food products. The chapter identifies strategies chosen by traders and the food industry in response to these perceptions.
Key concepts: Business, Human welfare, Perception, Marketing, Animal welfare, Relation (database), Human health, Public health