Problems and challenges of women entrepreneurs in India

Women entrepreneurs have been making a significant impact in all segments of the economy in all over the world. The areas chosen by women are retail trade, restaurants, hotels, education, cultural, cleaning, insurance and manufacturing. The New Thrust suggests following two factors pulling or pushing women in an entrepreneurship. Women entrepreneurship development is an essential part of human resource development. Liberalization of the Indian economy has created considerable employment opportunities for those, including women, who possess marketable skills and talent. The development of women entrepreneurship is very low in India, especially in the rural areas. Women have become aware of their existence their rights and their work situation. However, women of middle class are not too eager to alter their role in fear of social backlash. The progress is more visible among upper class families in urban cities. Women, who succeed as entrepreneurs are risk taking personalities. The study has highlighted many factors that have motivated women entrepreneurs in starting an entrepreneurial career. Success has been seen mostly among the mid thirty and early age group. This paper focuses on women entrepreneur towards social development and their challenges. The women entrepreneurs have their own identity in the world of entrepreneurship. The women entrepreneur's experiences in terms of their motives and the obstacles they faced in establishing and growing their businesses. An attempt has been made to highlight the important issues relating to women entrepreneurs in the Indian context.