全球定位系統(GPS)產業分析與企業競爭策略之研究

Since 1989，Taiwanese Global Position System(GPS) has developed into international competition stage .GPS products has penetrated into consumer market from professional uses. This study uses case study method visiting the two major companies in the top three key companies in the world and utilizes the data of public information to analyze Mio’s and Garmin’s past development, current dilemma and breakthrough future strategy. In the recently, the strategy fit between competitive strategy and technology strategy has drawn a considerable attention. This study provides a conceptual framework for empirical interview into the relationship among a firm's five-element competitive strategies. The findings of this study can be summarized as three points; Firstly, performance of firms adopting both differentiation and cost leadership strategies is significantly better than the ones adopting only cost leadership. Secondly, performance of firms with leadership strategy is significantly better than the ones with follower-ship strategy. Thirdly, confirms with a combination of technology leadership and product differentiation strategies have the best performance, On the contrary, firms with a combination of technology follower-ship and product differentiation strategy have the worst performance.