Future of small retailing – A strategic approach

After IT industries organized retailing in India has enhanced economy and improved living standards. But no doubt organized retail affects every single Indian and every sector of Indian society. The paper gives a glimpse of the current status of the retail industry in India and its contribution for economic growth. Paper enumerates the several factors for low productivity of small retailers and addresses its ability to manipulate consumption pattern of society, increased customer satisfaction and likely change in the market shares of the different types of sellers. Paper discusses certain measures for retention of small retailers against organized retailers. The main theme of enquiry of this paper is there future of small retailing for the Indian society.