TRAVEL DEMAND MANAGEMENT INNOVATION AND RESEARCH SYMPOSIUM: SETTING A STRATEGIC AGENDA FOR THE FUTURE, NOVEMBER 15 AND 16, 1993, ARLINGTON, VIRGINIA. INTRODUCTION

This invitation-only Symposium brought together key representatives from public and private sector groups involved in Travel Demand Management (TDM). Individuals from federal, state, and local governments, transit and rideshare agencies, Transportation Management Associations and Organizations, private businesses, consulting firms, universities and research institutes, and other groups provided a diverse mix of perspectives and opinions. Participants spent most of the two days in working groups discussing the current status of TDM, issues limiting the effectiveness of TDM, research needs, and strategies to help advance the state of TDM practice into the next century. Eight resource papers, commissioned for the Symposium, were provided to participants prior to the Symposium. These provided an excellent starting point for the working group discussions. The discussions focused on the five general areas of market and constituency development; legislative and policy development; planning, implementation, and evaluation; institutional and organizational development (public-private partnerships); and operational and technological development (IVHS). The working groups identified key issues and research needs for each of the five focus areas. These were then compiled and presented at the closing session. A market research tool, called the Perception Analyzer, was used at this session to provide the Symposium participants with the opportunity to rate the composite list of 42 strategies and research topics. The responses were tabulated during the session, allowing the preliminary results to be presented before participants left the Symposium. The Transportation Research Board TDM Task Force will use the results from the symposium to develop a comprehensive ongoing TDM research program.