Relevance of social media in marketing

There has been an awesome change in the way people communicate in the 21st century. From a density of 0.35 percent of population with smart phones in India now the projected density for 2013 end is 1.158 billion or 97% of population. To find our way we have Gps, Google maps. To keep ourselves entertained we have Youtube, to network we have Facebook, Google plus. To broadcast in small tweets we have Twitter. For gainful networking we have LinkedIn, and blogs help us express all the way. Social Media is changing the way individuals interact, feel, analyze, and behave. New relationships and group dynamics appear as more and more interaction and information flows around globally. Corporate organizations, non-governmental organizations and governmental organizations, no one can risk ignoring this proliferation of social media in our societies. Those risk the peril of losing a valuable tool to connect, gain and deliver. The explosion of social media is mind boggling and it's growing at a phenomenal pace. The way organizations, governments and non-governmental organizations can achieve the true functional utility of social media is to be researched, understood and developed. Yet there have been failures in social media campaigns leaving organization in a quandary. Hence a better understanding of social media will lead to more productive use.