TWO TYPES OF DESIGN APPROACHES REGARDING INDUSTRIAL DESIGN AND ENGINEERING DESIGN IN PRODUCT DESIGN

This paper introduces a new perspective to product design approach. Two disciplines involving in product design process, engineering design and industrial design are reviewed. They are characterized as 'Inside Design' dealing with Product-working Functionality and 'Outside Design' dealing with Human-using Functionality respectively. Two distinctive design approaches are drawn out by reviewing product design processes; 'inside-out approach' by which the inside design is defined before the outside design and 'outside-in approach' by which the outside design is defined before the inside design.