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2008•University of the Western Cape Electronic Theses and Dissertations Repository (University of the Western Cape)Open access

Analysis and Estimation of Customer Survival Time in Subscription-based Businesses

Zakariya M. S. Mohammed

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Abstract

theoretical and fitted survival curve for the mixture of two exponential distributions (1) . . . . . . .

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theoretical and fitted survival curve for the mixture of two exponential distributions (1) . . . . . . .

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Available abstract

theoretical and fitted survival curve for the mixture of two exponential distributions (1) . . . . . . .

Key concepts: Customer equity, Customer profitability, Customer lifetime value, Customer retention, Customer to customer, Customer advocacy, Customer intelligence, Business

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