2008•Journal of Shanghai Business SchoolRequires access

Research On the Cultural Soft Power Based on Efficiency: Experience from Abroad

Liu Zhi-hua, Hui Liu

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Abstract

In the Hu Jintao's report at 17th Party Congress,the concept of cultural soft power was put forward.More,the report pointed out that we must persist in socialist cultural development,stimulate the cultural creativity of the whole nation,and enhance culture as part of the soft power of our country.Thus,enhancing our cultural soft power has become the new national strategy.And enhancing our cultural soft power is very important to inspire national cohesion and creativity.This paper analyzes the methods to enhance our cultural soft power based on efficiency by learning from foreign experience.The methods include:to develop cultural industry,to implement the strategy of cultural export,to transform of government functions and to stimulate the vigor of cultural creativity,etc.

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What this paper is about

In the Hu Jintao's report at 17th Party Congress,the concept of cultural soft power was put forward.More,the report pointed out that we must persist in socialist cultural development,stimulate the cultural creativity of the whole nation,and enhance culture as part of the soft power of our country.Thus,enhancing our cultural soft power has become the new national strategy.And enhancing our cultural soft power is very important to inspire national cohesion and creativity.This paper analyzes the methods to enhance our cultural soft power based on efficiency by learning from foreign experience.The methods include:to develop cultural industry,to implement the strategy of cultural export,to transform of government functions and to stimulate the vigor of cultural creativity,etc.

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Available abstract

In the Hu Jintao's report at 17th Party Congress,the concept of cultural soft power was put forward.More,the report pointed out that we must persist in socialist cultural development,stimulate the cultural creativity of the whole nation,and enhance culture as part of the soft power of our country.Thus,enhancing our cultural soft power has become the new national strategy.And enhancing our cultural soft power is very important to inspire national cohesion and creativity.This paper analyzes the methods to enhance our cultural soft power based on efficiency by learning from foreign experience.The methods include:to develop cultural industry,to implement the strategy of cultural export,to transform of government functions and to stimulate the vigor of cultural creativity,etc.

Key concepts: Soft power, Creativity, Cohesion (chemistry), Power (physics), Hard power, Government (linguistics), Public relations, Sociology

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