Mobile Device Selection Model in terms of Contents Sharing

The growing use of mobile devices means that users can share their digital contents with other users. In mobile device selection various characteristics are considered and developed for their needs. Various field of studies on the mobile devices dealt with prices, designs, services and functions have been done. In particular, the concept of content sharing is important in selecting a mobile device. This study starts with the assumption of that users’ selection of their mobile devices is based on the three perspectives: the economic perspective for device price and device service plan, the device perspective for device design and device function, and the content sharing within in the same product line and among other mobile device users. This study aims at exploring the mobile device selection in terms of contents sharing. Utilizing the characteristics of the mobile device selection in views of three perspectives could be efficient for mobile device selection and find out how effective to lead mobile device selection on contents sharing. Based on survey data, this study is trying to verify the hypotheses of the study. The results of this study could contribute academically to show how critical factors to select of mobile devices and to propose how critical factors to related in the mobile device industry practically.