Kate Marek
Abstract
This chapter of Using Web Analytics in the Library provides a step-by-step guide to installing and configuring a web analytics platform using Google Analytics—one of the most popular platforms—as an example.
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This chapter of Using Web Analytics in the Library provides a step-by-step guide to installing and configuring a web analytics platform using Google Analytics—one of the most popular platforms—as an example.
Key concepts: Analytics, Installation, Web analytics, World Wide Web, Computer science, Software analytics, Semantic analytics, Data science