THE STRATEGIC VALUE OF THE INTERNET BROADBAND SERVICE AND ITS IMPACT ON RURAL SMALL BUSINESSES: AN EMPIRICAL STUDY

This study investigates the strategic adoption of the Internet broadband and technology in locations with small density. The goal of this research is to supply some information necessary for take better decisions concerning the implementation of a project regarding the broadband Internet telecommunications services in Cluj district. The results show that: (1) almost 80% from interviewed people said that they use the Internet broadband services and only 8.4% of the questioned person said that they not use the Internet broadband services, approximately 11.1% of surveyed subjects have not responded to this question; (2) the Internet’s role in customer service leads to added value and increased loyalty of the customer, and (4) the most used Internet broadband services are Click Net (30.7%) offered by Romtelecom Telecommunications Company after the broadband services offered through the cable (12.4%) and the broadband services offered by UPC Telecommunications Company (11.1%)