Matching market infrastructure requirements for agricultural revolution in Punjab

The Indian Punjab agriculture has witnessed decelerating growth followed by stagnating productivities of wheat and rice, the major crops at near the potential levels. A strong need is felt to diversify it in favour of high value farm enterprises such as fruits, vegetables, cotton, basmati, spices, flower cultivation, livestock enterprise, etc. The basic hiccup for this diversion is lack of market infrastructure. The recent trend of organized retail stores appears to have helped in this direction. The value addition in different forms supported with market intelligence system for catering to domestic and export market can help to boost production of such potential farm products.