Strategic thinking; comparative study on rational thinking and creative thinking

Strategic thinking is very important aspect of strategic management. It plays a vital role in making a strategy. Now here the purpose of article is to discuses two ways of thinking that is rational and creative thinking. On different basis article compare rational thinking and creative thinking. Both thinking styles are discussed critically and at the end there is a summary of comparison. Finally it is concluded in the article which approach is better. Article compare creative and rational thinking on the base of Problem definition, Basic point of thinking, Process followed in thinking, Environment nature, level of Risk in thinking, Competitive advantages for both styles, Why creativity or rationality needed, Nature of problem, Solution available, Description of problem, Suitability of thinking.