Deconstructing Giving: Donor Types and How They Give

We examine the extent to which individual donors are warm glow or altruistic givers and whether this distinction motivates giving decisions, particularly paternalism. Results from our experiment suggest that motivations for giving are heterogeneous, ranging from pure altruism to impure altruism to pure warm glow. Of 115 donors, in our setting 30 are purely altruistic givers, 36 are impure givers and up to 17 could be considered pure warm-glow givers. We find that donors are predominantly paternalistic, however the extent of paternalism depends on the donor’s motivations for giving, with pure warm-glow givers significantly less likely to be paternalistic.