2012•Communications in computer and information scienceRequires access

Exploring the Role of Perceived Interactivity in Establishing Behavioral Intention in Micro-blog Environments

Tao Wang, Chulho Jung, Young-Soo Chung, Minghui Kang

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Key concepts: Interactivity, Expectancy theory, Psychology, Unified theory of acceptance and use of technology, Computer science, World Wide Web, Social psychology

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Exploring the Role of Perceived Interactivity in Establishing Behavioral Intention in Micro-blog Environments — Research Paper | ScholarLens