2015•Journal of humanities and social sciencesRequires access
Graphic symbols in logo design
Victor Adîr, George Adîr, Nicoleta Elisabeta Pascu, Tiberiu Gabriel Dobrescu
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Abstract
The purpose of this paper is to present the importance of graphics to design a logo. The same time, is about the use of a lot of symbols to create logos. The management of both, namely colour and design, is very important in this field. The element called symbol is presented in a few situations, in different graphic representations, for which we tried to explain its meaning. In this study we have tried to answer to a simple question: How to use symbols to design interesting logos? The symbols are very important to define a graphic representation and in this paper we have developed aspects concerning this matter. As it is known in this area of design, it is difficult to achieve a method for all kind of logos. But in our study concerning thousands of examples, we tried to establish a set of rules useful to design logos as powerful and efficient graphic representation. All this work could be called the language of logo design. Keywords: logo design, symbols, case study, signature