Visual accessibility in graphic design: A client–designer communication failure

It is essential that graphic design is visually clear and accessible. However, evidence suggests that a lack of consideration is given to visual accessibility in print-based graphic design. Furthermore, effective client–designer communication is a vital component in this. This paper investigates current graphic design practice, with regard to visual accessibility, specifically focussing on client–designer communication. A survey of 122 graphic designers and clients identified that these two groups may not be communicating with each other effectively with regard to visual accessibility, and that there is a need to develop inclusive design tools to assist them with this. This paper adds a novel contribution to our limited understanding of visual accessibility in the UK's graphic design industry.