A Study on Importance and Satisfaction of Airport Selection Attributes: Focus on Gimpo International Airport and Incheon International Airport
Jin-Woo Park
Abstract
Jin-Woo Park
Abstract
This study is aimed at identifying the importance and satisfaction of airport selection attributes by targeting Incheon International Airport and Gimpo International Airport in the metropolitan area of Korea. For this research, Korean aviation experts were surveyed and the differences between importance and satisfaction of airport selection attributes were analyzed by utilizing gap analysis and importance-performance analysis. As for Gimpo International Airport, the satisfaction was higher than the importance in terms of accessibility and facilities. In addition, as for Incheon International Airport, the satisfaction was higher than the importance in terms of operation, facilities, services and spatiality. Based on the findings, the relative strengths, weaknesses, and strategic alternatives of each airport were introduced.
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This study is aimed at identifying the importance and satisfaction of airport selection attributes by targeting Incheon International Airport and Gimpo International Airport in the metropolitan area of Korea. For this research, Korean aviation experts were surveyed and the differences between importance and satisfaction of airport selection attributes were analyzed by utilizing gap analysis and importance-performance analysis. As for Gimpo International Airport, the satisfaction was higher than the importance in terms of accessibility and facilities. In addition, as for Incheon International Airport, the satisfaction was higher than the importance in terms of operation, facilities, services and spatiality. Based on the findings, the relative strengths, weaknesses, and strategic alternatives of each airport were introduced.
Key concepts: International airport, Metropolitan area, Business, Strengths and weaknesses, Aviation, Selection (genetic algorithm), Transport engineering, Marketing