Website Testing of Online Boutiques in Pakistan

The ratio of online shopping is getting higher and higher with each passing day; it has also been increased in Pakistan from past few years. The attitude of shopping converted into online shopping is rapidly increasing because e-commerce website offers efficiency, convenience and cost effectiveness. Mostly brands are also moving to the e-commerce websites for increasing their sales. The main objective of this research paper is to analyze the impacts of online shopping experience, trust, intention, behavior and customer's emotions towards the online shopping. Thus, how the user identifies their product from the particular website and analyzes the factor of e-commerce Marketing, accessibility and security issues of websites. A survey has been conducted to evaluate the performance of the website and shopping time period. In this paper, we targeted users including men, women and students. For the usability testing, we selected 10 online boutique websites to identify the users experience about the new and advance criteria of feasible and time saving progress of online shopping. The result of our study shows that mostly users are already shopping online and prefer to make their purchases online because online shopping is time saving, secure, easy, comfortable and better than that of physical shopping. But certain user does not prefer online shopping because they hesitate from insecure payment and dealing. Generally users visit the website to view the new products throughout the online shopping website. People are more likely to select physical shopping that's why they do not prefer online shopping.