Knowledge of E-Banking Channels- A Study of Ludhiana District

I. Introduction The Indian banking industry today is in the midst of innovation and transformation. The market dynamics are ever changing and highly complex, requiring banking institutions to constantly evolve their products and services. The combination of competitive pressures, market opportunities and regulatory risk and compliance requirements is pushing the banking sectors to adapt technology. The banking sector has been a major beneficiary from the inroads made by information technology. Many new processes, products and services offered by banks and other financial intermediaries are now IT centered. Now-a-days many banks are providing the services through e-channels like ATMs, Internet banking, Mobile banking, Tele-banking, Debit cards, Credit cards etc. Most of the initiatives regarding e-channels are aimed at providing better and more efficient customer service by offering multiple options to the customers. The main challenge ahead in the new millennium in banking and financial sector contain changing economic and banking environment, global competition, capital structure, transparency in reporting accounts, employee productivity, risk management, market discipline, sound human resource management, training and development. In simple words, e-banking implies provision of banking products and services through electronic delivery channels. Internet banking means any user with a personal computer and a browser can get connected to his banks website to perform any of the virtual banking functions. In internet banking system the bank has a centralized database that is web-enabled. This means that the traditional bank branch is going to vanish in order to be surrogated by electronic banking which continues to attract new users. II. Objectives of Study • To identify various e-banking delivery channels availed by customers