Problems and Prospects of Hotel Service Development in the Republic of Kazakhstan

This article considers trends in the development of hotel services in the Republic of Kazakhstan, concerning the importance of hotel services in modern economy, a research has been done on the peculiarities of their organizational space, the condition of hotel industry has been evaluated, the main problems faced by hotel businesses have been determined, the main suggestions on thedevelopmentof hotel business in the RK have been formulated. The gap between the global trends in development of in the area of business tourism, whereas the highest hotel industry and its condition in Kazakhstan, while demand is for middle class hotels. According to some having real reserves and potential, requires a solution of experts, provided the necessary conditions are created, it a number of organizational and economic problems. Some is possible that the economic return of national hotel of these problems are: underdevelopment of tourism industry will increase. infrastructure, low quality of service, inadequacy of The current economic processes make for a necessity service quality and prices, low professional level of of search and implementation of service standards, which personnel, etc. Solution of these problems requires would take into consideration the national specifics and research of hotel industry in the Republic of Kazakhstan. the country's mentality, in addition to the requirements to Hotel industry is one of the important elements of the hotel services imposed by the global community. It is service industry, which functions as a provider of necessary to make use of the western experience of hotel accommodation, catering and various additional services business management, implement international standards to citizens of Kazakhstan and foreigners. The investment of ISO 9001 and introduce overall quality management prospects of Kazakhstan, improvement of living standards concept. of the population, big global hotel chains entering the local market, have caused intensive development of hotel Analysis of the Latest Researches and Publications: services and a necessity to improve their quality to match Hotel business as a specific type of activity inthe the world standards. service industry has been studied most profoundly In the first years of the Republic's independence by R.A. Brimer, N.A. Fowler, G. Walker, G.A. Bondarenko, hotels worked on the analogy with soviet times standards, Y.F. Volkov, V.A. Kvartalnov and some other scholars. i.e. when the overall hotel industry management and the However, the above-mentioned studies donot quality of hotel services in particular were dominated by suggest any solutions aimed at developing regional administrative approach, without having a clear idea of service markets. The works of these scholars are not the real customer needs or the situation in the market, adapted to the market of Kazakhstan and their which resulted in the loss of consumer appeal of the hotel results are strongly oriented at the national market of services. the country of the scholar's origin. There are works Development of hotel industry prompted a transition specially focused on hotel business in Kazakhstan by from largeto small property, from public to private R.A. Rayeva, G.N. Yulchiyeva, O.Zh. Ustinova, M.R. ownership, also to the emergence and functioning of sole Smykova. moment Kazakhstan hotel business is developing mainly