Customer's desire for new products: cosmetical actives, skin delivery systems and therapeutic cosmetics

Cosmeceuticals, these “hybrids” or “marriages” between cosmetics and pharmaceuticals are the evolving group of new products for the coming decades, the fastest-growing segment of the natural personal care industry. Consumers are always interested in maintaining a youthful appearance, and as the global population's median age increases, this market is increasingly expanding1. Addressing the rapidly expanding health and wellness awareness worldwide cosmeceuticals claim for function, for example to fight skin aging, itching and skin disorders. They arm customers with an easy to use tool to achieve healthy skin while neutraceuticals and functional foods support simultaniously from within. Furthermore, todays cosmeceuticals appear as first among equals in natural cosmetics, an area that led a niche life for many years associated with an image of “green freedom, selfmade, healthy but uncomfortable, ecowarrier”.