2012•Lecture notes in business information processingRequires access

Decision Making of Customer Loyalty Programs to Maintain Consumer Constancy

Aras Keropyan, Anna M. Gil‐Lafuente

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Key concepts: Business, Loyalty business model, Marketing, Loyalty, Order (exchange), Customer retention, Customer relationship management, Service (business)

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Decision Making of Customer Loyalty Programs to Maintain Consumer Constancy — Research Paper | ScholarLens