POTENTIAL TRANSPORTATION DEMAND MANAGEMENT STRATEGIES

Travel demand management (TDM) includes a variety of strategies to encourage more efficient use of existing transportation systems. This can provide multiple benefits, including reduced traffic congestion, road and parking facility cost savings, user financial savings, increased road safety, increased travel choice (especially for non-drivers), increased equity, reduced pollution, and energy savings. TDM includes strategies that increase the quantity of travel alternatives such as transit, ridesharing, walking, bicycling, telecommuting and delivery services; strategies that reduce the need for travel by creating more efficient land use; and strategies to reward consumers for using the travel option that is most cost effective overall. Although most TDM strategies only affect a small portion of total travel, their cumulative impacts can be significant. This paper provides an overview of available TDM strategies. More than three dozen TDM strategies are described, and references are provided to facilitate additional research. It is intended to provide a starting point for developing TDM programs that best suit a particular situation.