The Relationship between Service Quality and Customer Satisfaction in Export Development Bank of Golestan Province
Hormoz Mehrani, Mostafa Momeni Moghadam
Abstract
Hormoz Mehrani, Mostafa Momeni Moghadam
Abstract
The purpose of this study is to examine the relationship between service quality and customer satisfaction in Export Development Bank 1 of Golestan province. The population included the customers of Export Development Bank of Golestan province from whom 103 people were selected using simple random. Method of research was descriptive correlation survey. For data collection, standard SERVQUAL questionnaires were used for service quality and customer satisfaction and the gathered data were analyzed using Pearson's correlation test and results demonstrated that a significant relationship exists between service quality dimensions and customer satisfaction in Export Development Bank of Golestan province.
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The purpose of this study is to examine the relationship between service quality and customer satisfaction in Export Development Bank 1 of Golestan province. The population included the customers of Export Development Bank of Golestan province from whom 103 people were selected using simple random. Method of research was descriptive correlation survey. For data collection, standard SERVQUAL questionnaires were used for service quality and customer satisfaction and the gathered data were analyzed using Pearson's correlation test and results demonstrated that a significant relationship exists between service quality dimensions and customer satisfaction in Export Development Bank of Golestan province.
Key concepts: Service quality, SERVQUAL, Customer satisfaction, Business, Marketing, Data collection, Population, Service (business)