APPROACH TO TRANSPORTATION PLANNING FOR A HIGHER EDUCATION SYSTEM

Concern for energy conservation in relation to campus development led to the need to develop transportation plans for each campus in the University of Wisconsin (UW) System. The major elements of the planning process used by UW System Administration and 13 university transportation planning committees in the development of the plans are described in detail. Land use studies and student housing models were developed for each campus in coordination with local and regional plans. A survey of student and employee transportation characteristics and special utilization studies were conducted, and modal characteristics were analyzed. Modal projections were made to determine transportation needs. Each university in the system submitted a transportation plan report containing planning process documentation and recommendations for Board of Regents approval. Along with transportation plan implementation, each university campus is to initiate a transportation system management program to develop and market low-capital-cost measures intended to reduce reliance on the single-occupant vehicle and to monitor and evaluate transportation systems as they affect the university.