RURAL COMMUNITY SUPPORT AS ELIXIR OF RURAL BUSINESS & ENTREPRENEURSHIP DEVELOPMENT

current economic reality of the modern society imposes a compulsory search for opportunities existing in the rural society to create absorbing employment capacity. From this, national society needs a kind of elixir, whether from rural or urban, for development, so rural sector economy becomes a relevant corner stone in the national building process. The purpose of this study is to establish the effect of community support on the rural business and entrepreneurship development. From the analysis of data collected and hypotheses tested, the study concluded that (i) the existing community support in the rural areas of Oyo State is gender biased, (ii) Rural business and Entrepreneurship development to some significant extend reflect the tempo of community support level in a given rural setting and (iii) Community social indices support in the rural region of Oyo State, have a kind of significant effect on rural business and entrepreneurship development, based on these conclusion some recommendations were made to the government and the community leaders.