A Comprehensive Review of Consumption Pattern and Strategies in Cosmeceutical Market with a Focus on Dermaceuticals in Indian Market

Abstract- Cosmeceuticals are the largest addition to the health Industry and are described as cosmetic products with drug like activities. The term cosmeceutical was coined by Raymond Reed but the concepts were further popularized by Dr. Albert Kligman in the late 1970’s. They are the fastest growth segment in the skin care market. Cosmeceuticals are the advances made within the world of dermatological products with the new beacon in skincare. Cosmeceuticals are topical cosmetic-pharmaceutical hybrids intended to enhance the health and beauty of skin. The use of the cosmeceuticals has drastically risen in recent years. This significantly increases the armamentarium of the clinicians in improving the treatment of skin, hair and other conditions. This comprehensive review attempts to examine the current literature regarding the concepts of drug, cosmetics and Cosmeceuticals. The review also tries to find out various gaps in the cosmetic industry related to consumer behaviour and regulations. The paper tries to find out the consumption patterns of the cosmeceutical products and strategies of the companies to sustain and grow in this emerging market. The review is done through the various published researches in this field across the world. This paper is an earnest endeavour to understand the nuances worldwide and elaborate on the strategies for the Indian market therein. This paper is to expand the recent knowledge about Cosmeceuticals. Index Terms- ccosmeceuticals, cosmetics, consumer behaviour, consumption pattern, skincare, regulations A I.