ANALYSIS OF CUSTOMER SATISFACTION USING QUALITY FUNCTION DEPLOYMENT
Parul Gupta, Rajesh K. Srivastava
Abstract
Parul Gupta, Rajesh K. Srivastava
Abstract
QFD is a tool that bridges the distance between an organization and its customers. To accomplish that goal it is important to know the customer’s needs or requirements (Customer Voice) so that they can be involved from the early phases of the planning process. This implies implementing technological solutions by specialists (Technician Voice) to determine the customer’s requirements. QFD provides many benefits for an organization during product development. The most important of these benefits are a strong focus on the customer, improved communication, and better teamwork across the organization. This paper present three modified quality function deployment model and illustrative examples
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QFD is a tool that bridges the distance between an organization and its customers. To accomplish that goal it is important to know the customer’s needs or requirements (Customer Voice) so that they can be involved from the early phases of the planning process. This implies implementing technological solutions by specialists (Technician Voice) to determine the customer’s requirements. QFD provides many benefits for an organization during product development. The most important of these benefits are a strong focus on the customer, improved communication, and better teamwork across the organization. This paper present three modified quality function deployment model and illustrative examples
Key concepts: Quality function deployment, Voice of the customer, Customer satisfaction, Process management, House of Quality, Software deployment, New product development, Technician