E-Banking Service Quality and Its Relationship with Customer Satisfaction at Mehr-Eqtesad Bank in Khuzestan
Ezzatollah Shirzad, Jafar Beikzad
Abstract
Ezzatollah Shirzad, Jafar Beikzad
Abstract
The main purpose of this study was surveying relationship between e-banking service quality and customer satisfaction. The population was MehrEqtesad Bank in Khuzestan. We determined the amount of the sample size with the used of Cochran sampling method which the statistical sample is 384 of these customer which have been selected through the simple random sampling method. To gathering of data, we used a questionnaire. The e-banking service quality questionnaire with 24 items and customer satisfaction questionnaire with 8 items. Questionnaires reliability was estimated by calculating Cronbach’s Alpha. In order to analyze the data resulted from collected questionnaires deductive and descriptive statistical methods are used. The results Kolmogorov-Smirnov Test shows the test distribution is Normal. So we can use Pearson Correlation test the hypothesis of the research. Findings show that all dimensions of e-banking service quality (efficiency, reliability, supply order, privacy policy, accountability, compensation, contact)have a high relation with customer satisfaction at MehrEqtesad Bank in Khuzestan
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The main purpose of this study was surveying relationship between e-banking service quality and customer satisfaction. The population was MehrEqtesad Bank in Khuzestan. We determined the amount of the sample size with the used of Cochran sampling method which the statistical sample is 384 of these customer which have been selected through the simple random sampling method. To gathering of data, we used a questionnaire. The e-banking service quality questionnaire with 24 items and customer satisfaction questionnaire with 8 items. Questionnaires reliability was estimated by calculating Cronbach’s Alpha. In order to analyze the data resulted from collected questionnaires deductive and descriptive statistical methods are used. The results Kolmogorov-Smirnov Test shows the test distribution is Normal. So we can use Pearson Correlation test the hypothesis of the research. Findings show that all dimensions of e-banking service quality (efficiency, reliability, supply order, privacy policy, accountability, compensation, contact)have a high relation with customer satisfaction at MehrEqtesad Bank in Khuzestan
Key concepts: Customer satisfaction, Business, Service quality, Service (business), Marketing, Quality (philosophy), Business administration, Philosophy