2015•Journal of Retailing and Consumer ServicesOpen access

The impact of private labels on consumer store loyalty: An integrative perspective

Rita Coelho do Vale, Pedro Verga Matos, Jorge Caiado

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Key concepts: Loyalty, Perspective (graphical), Business, Marketing, Structural equation modeling, Loyalty business model, Advertising, Computer science

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The impact of private labels on consumer store loyalty: An integrative perspective — Research Paper | ScholarLens