2015•CORE Scholar (Wright State University)Open access

Business Analytics in 2015

Shu Z. Schiller

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Abstract

A few years ago, when it seemed that everyone was riding the hype of big data, experts alerted us that big data was evolution — big data or small data, every organization needs data and the capability to manage them for business insights.

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What this paper is about

A few years ago, when it seemed that everyone was riding the hype of big data, experts alerted us that big data was evolution — big data or small data, every organization needs data and the capability to manage them for business insights.

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Available abstract

A few years ago, when it seemed that everyone was riding the hype of big data, experts alerted us that big data was evolution — big data or small data, every organization needs data and the capability to manage them for business insights.

Key concepts: Analytics, Business analytics, Business, Computer science, Data science, Business analysis, Marketing, Business model

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