The (Enduring) Role of IS Strategy in Value Creation

Modern businesses face increased levels of competitive pressure, a turbulent business environment, and there is ongoing debate as to whether IT can continue to create competitive advantage in the modern era. Traditional IS strategic planning, most recently based on seeking competitive advantage through IT, has been stricken by something of an identity and relevance crisis. This paper addresses the issue of whether IT can still create competitive advantage in the modern business environment, and, if so, how can IS strategic planning be conducted in such a way as to create value.