The essence of web engineering - managing the diversity and complexity of web application development

Although everything has progressed rapidly in the Internet and Web arena, nothing has changed significantly in the way that most people develop Web sites and applications. Web-based systems and applications now deliver a complex array of content and functionality to many heterogeneous end users, and this trend will continue. Unfortunately, however, the practices that developers follow for Web application development today are as poor as they were when the Web was in its infancy.