Harnessing the potential of online news: Suggestions from a study on the relationship between online news advantages and its post-adoption consequences

Using data from a national survey, this article explores the relationship between nine common socio-technical advantages of online news and how it is used and alters existing news use habits. The article finds that apart from the ability to ‘have my say to the news media’, all the other attributes — no cost, multitasking, more news choices, in-depth and background information, 24/7 updates, customization, ability to discuss news with peers, and the existence of different viewpoints — have a more or less marked effect on the way people adopt, use and integrate online news into daily life. Most remarkably, online news users seem to expect immediacy at the same time as depth and diversity of news and views. Ironically, however, each of these attributes contributes, at various levels, to the displacement effect of online news on each of the four traditional news media. The many implications of these findings for journalism are placed in the context of recent developments in the online news industry.