Gender Differences in Scientists’ Public Outreach and Engagement Activities

Science communication research has tended to focus on the perceptions of the public and has often neglected the views of scientists. This article analyzes public outreach and engagement attitudes and activities of women scientists; it is based on a case study conducted in Switzerland. The survey results found that attitudes toward public outreach and engagement activities are the same among men and women scientists, but that activities are done significantly more often by men scientists than by women scientists. A multivariate analysis showed that there is a gender difference in the level of activities even after the effects of position, age, and faculty are removed. Because public outreach and engagement activities may be due to either scientists’ initiatives or media initiatives, the author analyzed media contacts. The media contact women scientists less often than men scientists—and this independently of position, age, and faculty. When comparing men’s and women’s improvements for public outreach and engagement, this study found significant differences that can be used to tailor incentives for each group of scientists.