Competition Challenges for Romanian Business Environment in the Context of EU Adhesion

For an economic agent, competition represents a mobilizing factor which determines him to adapt to the requests of the business environment and in the same time to make a progress. Being an undisputable factor of progress, the competition must be recognized, understood and mostly, maintained in the limits of fair-play. Ignoring the competitors, the lack of competitive strategy and not knowing the law and the regulations in the field can lead not only to the elimination of the companies from the market (even if they are competitive), but mostly to the damage of the business environment, which, as a last resort, will contribute to the failure at the economic level. The companies must realize that the liberalization of the markets, the deregulation and the privatization process in all the economic fields, and the globalization and regionalization phenomenon may be beneficial at the company and the society level only if their implications are known and realized enough in order to take all the precautions needed.