1995International Marketing ReviewRequires access

Export barriers: non‐exporters′ perceptions

Leonidas C. Leonidou

Open publisher page 263 citations

Abstract

Provides an empirical assessment of non‐exporters′ perceptions on the factors that hinder the initiation of export activities. The research investigation, which was conducted among a representative random sample of 112 Cypriot manufacturing concerns, revealed that the increasing competitive pressures in the world market constituted the most severe impediment to the export initiation process. A number of organizational determinants exhibited a discriminating effect on certain export barriers. Specifically, there was a tendency by firms with no prior export experience, of small size and with relatively few years in business, to overstress some of the export barriers addressed. However, the type of goods manufactured did not exhibit any differentiating impact. An attempted classification of the export barriers according to internal/external and domestic/foreign typologies revealed no significant differences in the inhibiting impact of the resulting groups.

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What this paper is about

Provides an empirical assessment of non‐exporters′ perceptions on the factors that hinder the initiation of export activities. The research investigation, which was conducted among a representative random sample of 112 Cypriot manufacturing concerns, revealed that the increasing competitive pressures in the world market constituted the most severe impediment to the export initiation process. A number of organizational determinants exhibited a discriminating effect on certain export barriers. Specifically, there was a tendency by firms with no prior export experience, of small size and with relatively few years in business, to overstress some of the export barriers addressed. However, the type of goods manufactured did not exhibit any differentiating impact. An attempted classification of the export barriers according to internal/external and domestic/foreign typologies revealed no significant differences in the inhibiting impact of the resulting groups.

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Available abstract

Provides an empirical assessment of non‐exporters′ perceptions on the factors that hinder the initiation of export activities. The research investigation, which was conducted among a representative random sample of 112 Cypriot manufacturing concerns, revealed that the increasing competitive pressures in the world market constituted the most severe impediment to the export initiation process. A number of organizational determinants exhibited a discriminating effect on certain export barriers. Specifically, there was a tendency by firms with no prior export experience, of small size and with relatively few years in business, to overstress some of the export barriers addressed. However, the type of goods manufactured did not exhibit any differentiating impact. An attempted classification of the export barriers according to internal/external and domestic/foreign typologies revealed no significant differences in the inhibiting impact of the resulting groups.

Key concepts: Business, Export performance, Perception, Sample (material), Export marketing, International trade, Industrial organization, Marketing

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