2011•AFRICAN JOURNAL OF BUSINESS MANAGEMENTOpen access

Modelling the factors that influence mobile government services acceptance

Ahmad Althunibat, Nor Azan Mat zain

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Abstract

This is an exploratory study on the mobile government (m-government) in Malaysia. M-government can be a powerful component of the e-government that could facilitate more and better services to the citizens. In recent years, the advancement of information and communication technologies (ICTs) and particularly the rapid changes in mobile technologies have led to the development of new applications and services. Furthermore, there is a possibility of changes in the current applications of the m-government services. Therefore, it is important to investigate the factors that influence the intention to use m-government services among Malaysians. This study integrates constructs from the technology acceptance model (TAM), theory of reasoned action (TRA), unified theory of acceptance and use of technology (UTAUT) and trust model. The study was conducted by surveying different groups of Malaysian community. A structured questionnaire was used to collect data from 566 respondents. Results of the study prove that the proposed model is comprehensive to study the acceptance of m-government service.   Key words: Acceptance, e-government, m-government services, mobile, technology acceptance model (TAM).

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What this paper is about

This is an exploratory study on the mobile government (m-government) in Malaysia. M-government can be a powerful component of the e-government that could facilitate more and better services to the citizens. In recent years, the advancement of information and communication technologies (ICTs) and particularly the rapid changes in mobile technologies have led to the development of new applications and services. Furthermore, there is a possibility of changes in the current applications of the m-government services. Therefore, it is important to investigate the factors that influence the intention to use m-government services among Malaysians. This study integrates constructs from the technology acceptance model (TAM), theory of reasoned action (TRA), unified theory of acceptance and use of technology (UTAUT) and trust model. The study was conducted by surveying different groups of Malaysian community. A structured questionnaire was used to collect data from 566 respondents. Results of the study prove that the proposed model is comprehensive to study the acceptance of m-government service.   Key words: Acceptance, e-government, m-government services, mobile, technology acceptance model (TAM).

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Available abstract

This is an exploratory study on the mobile government (m-government) in Malaysia. M-government can be a powerful component of the e-government that could facilitate more and better services to the citizens. In recent years, the advancement of information and communication technologies (ICTs) and particularly the rapid changes in mobile technologies have led to the development of new applications and services. Furthermore, there is a possibility of changes in the current applications of the m-government services. Therefore, it is important to investigate the factors that influence the intention to use m-government services among Malaysians. This study integrates constructs from the technology acceptance model (TAM), theory of reasoned action (TRA), unified theory of acceptance and use of technology (UTAUT) and trust model. The study was conducted by surveying different groups of Malaysian community. A structured questionnaire was used to collect data from 566 respondents. Results of the study prove that the proposed model is comprehensive to study the acceptance of m-government service.   Key words: Acceptance, e-government, m-government services, mobile, technology acceptance model (TAM).

Key concepts: Unified theory of acceptance and use of technology, Technology acceptance model, Government (linguistics), Theory of reasoned action, Business, Exploratory research, Knowledge management, E-Government

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